Genesis DaviesFreelance Writer

The other day, I saw an ad looking for writers that was paying pitifully low. The reason for this low payment was “article marketing just isn’t what it used to be”. We’ll ignore the fact that the person was trying to get away with not paying writers what they are worth and focus on the article marketing part instead.

Is it true that article marketing is no longer useful? Many people report lower conversion rates on their articles and fewer clickthroughs than before, so it certainly seems like  a possibility. Until you look closer.

Have you taken a peek at the articles being thrown out into article directories these days? They are, for lack of a better word, crap. Oh, there are a few gems here and there, but the vast majority of articles being used in article marketing nowadays are so poorly done that it’s no wonder no one is clicking on the links.

This is where hiring a decent writer is worth it. If you are using quality articles to promote your products, you will have a much higher conversion rate. Spinning articles, using software to redo PLR articles that were crud to begin with and hiring writers who turn out 50 articles for $50 is a sure way to end up with nothing. If you are going to invest money, do it the right way and go for quality.